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।। दोहा।।
श्री गुरु चरण सरोज रज, निज मनु मुकुर सुधारि।
बरनउं रघुबर बिमल जसु, जो दायकु फल चारि॥

बुद्धिहीन तनु जानिके, सुमिरौं पवन कुमार।
बल बुद्धि विद्या देहु मोहि, हरहु कलेश बिकार॥

चौपाई
जय हनुमान ज्ञान गुन सागर। जय कपीस तिहुं लोक उजागर।।
राम दूत अतुलित बल धामा। अंजनि-पुत्र पवनसुत नामा।।

महाबीर बिक्रम बजरंगी। कुमति निवार सुमति के संगी।।
कंचन बरन बिराज सुबेसा। कानन कुण्डल कुँचित केसा।।

हाथ बज्र औ ध्वजा बिराजे। कांधे मूंज जनेउ साजे।।
शंकर सुवन केसरी नंदन। तेज प्रताप महा जग वंदन।।

बिद्यावान गुनी अति चातुर। राम काज करिबे को आतुर।।
प्रभु चरित्र सुनिबे को रसिया। राम लखन सीता मन बसिया।।

सूक्ष्म रूप धरि सियहिं दिखावा। बिकट रूप धरि लंक जरावा।।
भीम रूप धरि असुर संहारे। रामचन्द्र के काज संवारे।।

लाय सजीवन लखन जियाये। श्री रघुबीर हरषि उर लाये।।
रघुपति कीन्ही बहुत बड़ाई। तुम मम प्रिय भरतहि सम भाई।।

सहस बदन तुम्हरो जस गावैं। अस कहि श्रीपति कण्ठ लगावैं।।
सनकादिक ब्रह्मादि मुनीसा। नारद सारद सहित अहीसा।।

जम कुबेर दिगपाल जहां ते। कबि कोबिद कहि सके कहां ते।।
तुम उपकार सुग्रीवहिं कीन्हा। राम मिलाय राज पद दीन्हा।।

तुम्हरो मंत्र बिभीषन माना। लंकेश्वर भए सब जग जाना।।
जुग सहस्र जोजन पर भानु। लील्यो ताहि मधुर फल जानू।।

प्रभु मुद्रिका मेलि मुख माहीं। जलधि लांघि गये अचरज नाहीं।।
दुर्गम काज जगत के जेते। सुगम अनुग्रह तुम्हरे तेते।।

राम दुआरे तुम रखवारे। होत न आज्ञा बिनु पैसारे।।
सब सुख लहै तुम्हारी सरना। तुम रच्छक काहू को डर ना।।

आपन तेज सम्हारो आपै। तीनों लोक हांक तें कांपै।।
भूत पिसाच निकट नहिं आवै। महाबीर जब नाम सुनावै।।

नासै रोग हरे सब पीरा। जपत निरन्तर हनुमत बीरा।।
संकट तें हनुमान छुड़ावै। मन क्रम बचन ध्यान जो लावै।।

सब पर राम तपस्वी राजा। तिन के काज सकल तुम साजा।।
और मनोरथ जो कोई लावै। सोई अमित जीवन फल पावै।।

चारों जुग परताप तुम्हारा। है परसिद्ध जगत उजियारा।।
साधु संत के तुम रखवारे।। असुर निकन्दन राम दुलारे।।

अष्टसिद्धि नौ निधि के दाता। अस बर दीन जानकी माता।।
राम रसायन तुम्हरे पासा। सदा रहो रघुपति के दासा।।

तुह्मरे भजन राम को पावै। जनम जनम के दुख बिसरावै।।
अंत काल रघुबर पुर जाई। जहां जन्म हरिभक्त कहाई।।

और देवता चित्त न धरई। हनुमत सेइ सर्ब सुख करई।।
सङ्कट कटै मिटै सब पीरा। जो सुमिरै हनुमत बलबीरा।।

जय जय जय हनुमान गोसाईं। कृपा करहु गुरुदेव की नाईं।।
जो सत बार पाठ कर कोई। छूटहि बन्दि महा सुख होई।।

जो यह पढ़ै हनुमान चालीसा। होय सिद्धि साखी गौरीसा।।
तुलसीदास सदा हरि चेरा। कीजै नाथ हृदय महं डेरा।।

दोहा
पवनतनय संकट हरन, मंगल मूरति रूप।
राम लखन सीता सहित, हृदय बसहु सुर भूप।।

जय श्रीराम

“India will be under complete lockdown for 21 days”, Modi ji said. The announcement made by Prime Minister at the outbreak of pandemic Covid-19, though imperative, impede the speed of fast emerging India. Exponentially increasing virus, not only swayed the economic sector but, badly affected academia all over the world.

Educationists straightened their back to bring the schools to home. Tsunami of virtual classes created the clamour in academe. Online platforms like Google meet; Zoom & Skype started earning profits with the blessing of Corona and rejoiced the needs of politicians.

Online classes are not new-fangled notion. Radio and TV have been the source of imparting education but the role of internet in this chain certainly cannot be avoided. Internet found to be seen as the life supporter in this period of lockdown especially in the field of education to ensure continued learning of students.

Virtual classes emerged as an alternative of real classroom situation to control the disruption caused by pandemic that was taking tumultuous form. But, can it be really seen as an alternative of real classroom in developing country like India?

As per the report of National Sample Survey Office, only 42% urban and 15% rural population have access to internet. More on that, only 35% urban and 11% rural folk use internet not more than one month. Hence, the thought of transmitting maximum information to maximum number of students is worth contemplating.

Schools are not mere institutions rather a scaffold providing stairs to poor students and help them acquire their dreams by making them recognize their potentials. Now, since they have no or limited access to internet, virtual class appear more like an agony to them.

Parents send children to school for their holistic development. They learn discipline, caring, sharing, democracy, secularism all at one place but this interval of online education have unexpectedly turned them into a well frog though virtually brought them science museum botanical garden etc. but certainly cannot replace their viewing things at first-hand experience.

It is arduous to concentrate on small screen of laptop or mobile phones when a student cannot continuously focus on a bigger class board. I had commonly heard complaints of headache and vision related problems due to the optimum use of mobile phones because they could not go to school , so schools were brought home in small screen that not only benefitted internet companies but opened up the room for private institutions to extract their tuition fees.

All institutions and agencies geared up to supply e-learning material for continued learning of students as this was the only option in this catastrophic period but reflected minimal on the preparation of text books and teachers who were not accustomed to this. Even the objectives were not made clear.

However, we should not forget that every coin has two aspects so is the case of e-learning and real classroom. Students can never reverse or forward the chapter in face-to-face interaction but, able to do so in the recorded one for his/her better comprehension. Moreover, he can review this at his suitable time.

Some subjects like Mathematics and Science, history, geography etc. are better taught online with better audio visual effects. Pupils are free to ask their queries without the feeling of peer pressure and competition. Students can conveniently check out many videos in respect of science, history and subjects like that.

Still, it would be too early to see e-learning the future of academia but, certainly can be viewed the panacea in the pandemic crisis.

Why do we need education?

Education is a fundamental requirement for every person to develop their social, economic and political values. Quality education provides universal access and leadership on a global platform in terms of economic development, social justice and equality, scientific progress, national integration and cultural protection. Providing high quality education to the majority is the best way to develop and maximize the rich talents and resources of our country, which is inseparable from the good of society and the world. The Union Cabinet has approved the new National Education Policy (NEP), 2020, aimed at bringing many changes in the Indian education system from school to college level. The Cabinet has also approved the renaming of the Ministry of Human Resource Development to the Ministry of Education.

New education policy and its structure?

It is necessary to have a systematic method to providing an education to a large population and this method comes from implementing policies. Best Policies are the best way to formulate whole structure of the education from primary to higher to professional knowledge. Now, government introduces the new educational policy in 2020 with the new and beneficial changes for betterment of our better future. With ecosystem and employment changes it is becoming important that children not only learn but also know how to learn. Cram is not called education, rather it should be understood and introduced in your life and it will also improve your lifestyle. Education should be constructive, character building, rational and at the same time prepare them for gainful, fulfilling employment. This policy states that the existing 10 + 2 structure in schooling will be modified with a new reorganization of 5 + 3 + 3 + 4, covering ages 3–18 as shown in the representative figure is.

Main Highlights in NEP, 2020 at school level and higher level

Let’s have a look at the school level

• Universal provision of quality of childhood development, care and education should thus be obtained as soon as possible by 2030 to ensure that all students entering grade 1 are ready for school.
• Bringing 2 crore school children back to the mainstream through an open schooling system.
• The current 10 + 2 system is to be replaced by a new 5 + 3 + 3 + 4 curriculum structure.
• In Which 5 years devoted to foundation stage consists 3 years for pre-school or Anganwadi an 2 years for Ist and 2nd class. The purpose behind the 5-year foundation period is to strengthen the children’s base and creativity.
•  The Preparatory Stage (Class 3-5, covering ages 8-11), The preparatory phase will include the creation, discovery and activity of three years of learning in the foundation phase and will begin with some formal yet interactive classroom learning aspects, along with some light text books, laying a solid groundwork across all subjects including reading, writing, speaking, physical education, art, language, science and mathematics.
• The middle phase will include three years of education that will encourage experimental learning within each subject, and will emphasize the exploration of relationships between different disciplines and the introduction of more specialized disciplines, and will also include an Preparatory stage.
• The secondary phase will include four years of multidisciplinary studies that are subject-oriented, but with greater depth, more critical thinking, more focus on life aspirations and more flexibility of subjects and student choice.
• This will bring the unplanned age group of 3-6 years under the school curriculum, which has been globally recognized as a critical stage for the development of a child’s mental faculties.
• All students are allowed to take the exam twice to make the board exams of class 10 and 12 easy.
• School administration is set to change, with a new accreditation framework and an independent authority to regulate both public and private schools.
• By class 5, teaching should be at least in the mother tongue or regional language. No languages ​​will be imposed on any student.

At the school level

• Gross enrolment ratio in higher education will be increased to 50% by 2035. In addition, 3.5 crore seats will be added to higher education. The current Gross Enrolment Ratio (GER) in higher education is 26.3%.
• The overall undergraduate education with a flexible curriculum can be 3 or 4 years with multiple exit options and appropriate certification within this period.
• M.Phil courses will be discontinued and all courses at undergraduate, postgraduate and PhD level will now be interdisciplinary.
• The National Research Foundation will be created as an apex body to promote a strong research culture and build research capacity for higher education.
• To establish Multidisciplinary Education and Research University (MERU), IIT, IIM, as the best multi-disciplinary education model of global standards in the country.
• The Higher Education Commission of India (HECI) will be set up as a single umbrella body for the entire higher education except medical and legal education. Public and private higher education institutions will be governed by the same set of criteria for regulation, accreditation and educational standards. In addition, HECI will have four independent verticals namely National Higher Education Regulatory Council (NHERC) for regulation, General Education Council (GEC) for standard setting, Higher Education Grants Council (HEGC) for funding, National Accreditation Council (NAC) for accreditation.
• The affiliation of colleges is to be phased out over 15 years and a phase-wise mechanism is to be established to provide graded autonomy to colleges.

Other amendments

• The National Educational Technology Forum (NETF), an autonomous body, will be provided with a platform for the free exchange of ideas for the use of technology and higher education for assessment, planning and administration of learning.
• The new National Evaluation Centre, PARAKH which can assist with evaluation processes as well as data analysis. Students from government and private schools will be included in the assessment.
• Until the establishment of the proposed new National Assessment Centre, PARAKH, NCERT may continue to carry out NAS.
• It aims to bring public investment in the education sector to 6% of GDP at the earliest.

Other Key areas of focus

• Professional Education
• Adult Education and Life Long Learning
• Promotion of Indian Languages, Arts and Culture
• Technology Use and Integration
• Providing online and digital education to ensure equal use of technology.

Aim of the National Educational Policy 2020

The aim of NEP 2020 is to make “India a global knowledge superpower“. This National Education Policy 2020 is the first education policy of the 21st century and it aims to address many of the growing developmental imperatives of our country. The purpose of education in ancient India was not just the preparation for life in this world, or the acquisition of knowledge in the form of life beyond schooling, but for the complete attainment and liberation of oneself. Currently, children in the age group of 3-6 are not included in the 10 + 2 structure because class 1 starts at age 6. The new 5 + 3 + 3 + 4 structure also includes a strong base of early childhood care and education (ECCE from the age of 3), which aims to promote better overall education, development and well-being.

A New Education Policy aims to facilitate an inclusive, participatory and holistic approach which takes into consideration field experiences, empirical research, stakeholder feedback as well as lessons learned from best practices. This is a progressive change towards a more scientific approach towards education. The set structure will help to fulfill the child’s potential stages of cognitive development as well as social and physical awareness. If implemented in its true terms, the new structure could bring India on par with the world’s leading countries.

What is Keyword?

It simply means the term that people generally type on search engines to satisfy their query is called a keyword.  Keywords play an important role in improving and elevating the ranking of our website. It would not be wrong if I say that there can be no SEO without focus keyword or key phrase.

To rank your page or post, you must first do research on keywords that better describe your content. So, if people search for that term on Google or any search engine, they simply find that post or page on your website.

Suppose, if your website is related to digital marketing course, then your keyword should be digital marketing course in Delhi, digital marketing module, SEO, social media optimization etc.

Why are keywords important?

Keyword is the most important part in SEO; we cannot start any content writing without researching the right word. Google considers the content of the page or post before ranking. Your content should be around the words and phrases people often search for. This helps your website to rank higher.

With the keyword you can target your audience, country, demographic etc.

For instance,

• Best digital marketing course in India,
• Facial cream for women,
• Best bicycle for sports person.

How do you use keywords in your pages or posts?

If I say that keywords are the most important thing for SEO, it doesn’t mean that you use keywords repeatedly in content. Some tips you should adopt for SEO friendly articles:

• Content density should be 1-2% of length of the words. Like, if a webpage has a 200-word paragraph, it should not contain more than one keyword;
• Using keywords in the title of the page;
• Using the keyword in the meta description;
• Target the keyword with the image’ alt text;
• Using the keyword in the URL

These points help you in ranking your page or website.

There are many free and paid tools to research best keyword such as:

www.semrush.com

ahrefs.com

neilpatel.com

longtailpro.com

The yatra is an important part of the Hindu ritual and many annual trips to India are specifically planned by the government to organize their traffic, food, lodging and other security measures along with it. By the way, there are many pilgrimage sites in India which have their own glory and recognition such as 51 Shakti Peeth, Amarnath Yatra, Vaishno Devi Yatra and others, but the Char Dham Sthals (Badrinath, Kedarnath, Yamunotri and Gangotri) hold a special importance, which our government is going to start a new project that name is “Char Dham Pariyojna” which will make the journey easier with both road and rail connectivity.

Char Dham Pariyojna

The Union Minister of Road Transport and Highways inaugurated the success of the Chamba tunnel under the Chardham project. The implementing agencies are Uttarakhand State Public Works Department (PWD), BRO and National Highways and Infrastructure Development Corporation Limited (NHIDCL).

The 889-km-wide road project worth Rs 12,000 crore connects four pilgrims – Kedarnath, Badrinath, Gangotri and Yamunotri was laid by Prime Minister of India Narendra Modi on 27 December 2016 at Parade Ground in Dehradun.

The Border Roads Organization (BRO) has completed construction of a 440 meter long tunnel under the city of Chamba on the Rishikesh-Dharasu road highway (National Highway – 94). The road will include several long bridges and tunnels to eliminate accidents and prone areas.

The Char Dham highway network originating from Rishikesh will have four separate routes, west to East and South to North:

Rishikesh to Yamunotri:

To go from Rishikesh to Yamunotri, you have to go through Dharasu. The distance from Rishikesh to Dharasu is 144 km and the distance from Dharasu to Yamunotri is 95 km. NH 94 is the national highway connecting Rishikesh to Yamunotri.

Rishikesh to Gangotri:

As before, you first have to go from Rishikesh to Dhrasu which is 144 km by NH 94 from Rishikesh, followed by Dhrasu to Gangotri 124 Km by NH 108. The railway and Char Dham road highway at Gangotri is close to the large disputed Indo-China border area of ​​the Nelang Valley which is currently under operational control of India.

Rishikesh to Kedarnath:

From Rishikesh to Rudraprayag is 140 km by NH58 and Rudraprayag to Gaurikund is 76 km by NH 109. The highway only goes upto Gaurikund. To reach Kedarnath pilgrims have to travel 12.6 km by foot or by helicopter.

Rishikesh to Badrinath:

To reach Badrinath, first you have to go to Rudraprayag which is 140 Km by NH 58 from Rishikesh then 140 km from Rudraprayag to mana with the same highway.

The project will have bypass, bridges, pit closures, parking, helipad and helicopter emergency response services along the way.

Now, we are all connected through the digital world, everyone has a smart phone. During Covid-19, we have all become Habitual, whether official or personal.  Where Employment is increasing all over the world, today it is the only area where vacancy is escalating. The demand for digital marketing is increasing, so it is very good opportunity to know more about it, to learn it so that you can make a career in it. The most important thing of digital marketing is that there is no age limit; there is no requirement of special qualification degree. You can start anywhere, at any time with a laptop or desktop, website and internet connection.

What is digital Marketing?

Digital marketing is a very big and interesting subject to learn. It has lots of tools and modules, but here we are going to discuss about top 5 digital marketing modules, without them you cannot be a good digital marketer.

Before we will see modules, first we should know about keyword.

What is Keyword?

A keyword is a word or sentence that most people often search on search engines. We should target the keywords that people search for most. It can be short tail keywords or long tail keywords. Before writing an article we should research on keywords that make our article SEO friendly. Now it’s a brief about keyword.

Some of the important Digital Marketing modules are:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Optimization (SMO)
• Social Media Marketing (SMM)
• Email Marketing
• Content Marketing
• Online Reputation Management (ORM)

To become an expert in digital marketing, you should follow these modules. You can become an expert one of the skills mentioned above, only when you apply the concept successfully. Not only gain knowledge, but you need to constantly learn and apply.

Let’s take the digital marketing modules further in details:

Search Engine Optimization:

Search engine optimization, commonly known as SEO, is the most demanding and most difficult skill to learn and become an expert. Without knowing about SEO, you can never become a digital marketer. It has two types “SEO Off” page and “SEO On” page.  In SEO On page, you have to optimize your website with using the best keyword. In SEO Off page, you should create backlinks on different types of submission at High DA and PR website.

If your website is SEO friendly then it can be quickly rank on the top pages on search engine. It will increase organic traffic on your website. It can lead your career in digital marketing and make your CV more impressive and strong to get job with higher package.

Search Engine Marketing:

The only difference between SEO and SEM is paid advertising. If you want to get quick result and traffic then go for SEM. You can use Google adwards; get paid backlinks, PPC advertising, Bing ads and etc.

If you have chosen to use this strategy, you will be learning to create ad campaigns, write advertisements, measure and optimize ads, you will master Search Engine Marketing. Before creating a campaign you will be focusing on research or target the best keyword for advertisements, it will not be very expensive.

Social Media Optimization:

Search Media optimization refers to optimize your social media account such as facebook, twitter, instagram, pinterest etc. you should aware your targeted audience about your products and services.

To take advantage of social media to drive interactions with your targeted audience, you need to set the right time to post on social media and design social media posts that get more likes and shares.

Social Media Marketing:

Social media marketing is a platform where we start our own campaign with paid advertisements. In this module, we can determine our budget, target audience and location. You can get better results after paying a small amount.

Email Marketing

As the name indicates, marketing through Email. Email marketing is a very common and everyone would be aware about it. You can see your inbox with full of advertisement of amazon, flipkart, Unacademy and so on. So, Email Marketing is the best platform to aware and educated about our product and services to our targeted audience.

In email marketing, you should create an impressive and attractive template that mesmerises the audience and stops to see the content. Collect your audience’ email IDs and mail them with tools like mailchimp, benchmark etc. with the use of these tools you can do multiple email at a time.

Content Marketing:

Content marketing is not just writing a blog or article and publishing it online. It is the process of delivering high quality and SEO friendly content to a target audience. People are eager to discover this type of communication where they find solutions regarding their questions. This type of marketing has two benefits, first it generates more traffic towards the website and the audience gets answers to their queries.

Online Reputation Management:

Online Reputation Management is a tool to manage your profile and status online. Whenever you search any product to purchase on Google or any search engine, first you check its specifications, prices and the most important its rating and reviews. If the reviews are highly recommended we will go for that product.

In this module, we receive feedback from our valued customers, offering our products and services with complete specification. You can use channels like phone calls, social media, Google and email to get feedback.

Digital marketing consists of many modules but these are the most important modules to learn and build your career in digital marketing. You can take any one instrument and become an expert.