What is keyword research and Why is it important?

What is Keyword?

It simply means the term that people generally type on search engines to satisfy their query is called a keyword.  Keywords play an important role in improving and elevating the ranking of our website. It would not be wrong if I say that there can be no SEO without focus keyword or key phrase.

To rank your page or post, you must first do research on keywords that better describe your content. So, if people search for that term on Google or any search engine, they simply find that post or page on your website.

Suppose, if your website is related to digital marketing course, then your keyword should be digital marketing course in Delhi, digital marketing module, SEO, social media optimization etc.

Why are keywords important?

Keyword is the most important part in SEO; we cannot start any content writing without researching the right word. Google considers the content of the page or post before ranking. Your content should be around the words and phrases people often search for. This helps your website to rank higher.

With the keyword you can target your audience, country, demographic etc.

For instance,

  • Best digital marketing course in India,
  • Facial cream for women,
  • Best bicycle for sports person.

How do you use keywords in your pages or posts?

If I say that keywords are the most important thing for SEO, it doesn’t mean that you use keywords repeatedly in content. Some tips you should adopt for SEO friendly articles:

  • Content density should be 1-2% of length of the words. Like, if a webpage has a 200-word paragraph, it should not contain more than one keyword;
  • Using keywords in the title of the page;
  • Using the keyword in the meta description;
  • Target the keyword with the image’ alt text;
  • Using the keyword in the URL

These points help you in ranking your page or website.

There are many free and paid tools to research best keyword such as:





What are Top 7 Digital Marketing modules

Now, we are all connected through the digital world, everyone has a smart phone. During Covid-19, we have all become Habitual, whether official or personal.  Where Employment is increasing all over the world, today it is the only area where vacancy is escalating. The demand for digital marketing is increasing, so it is very good opportunity to know more about it, to learn it so that you can make a career in it. The most important thing of digital marketing is that there is no age limit; there is no requirement of special qualification degree. You can start anywhere, at any time with a laptop or desktop, website and internet connection.

What is digital Marketing?

Digital marketing is a very big and interesting subject to learn. It has lots of tools and modules, but here we are going to discuss about top 5 digital marketing modules, without them you cannot be a good digital marketer.

Before we will see modules, first we should know about keyword.

What is Keyword?

A keyword is a word or sentence that most people often search on search engines. We should target the keywords that people search for most. It can be short tail keywords or long tail keywords. Before writing an article we should research on keywords that make our article SEO friendly. Now it’s a brief about keyword.

Some of the important Digital Marketing modules are:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Optimization (SMO)
  • Social Media Marketing (SMM)
  • Email Marketing
  • Content Marketing
  • Online Reputation Management (ORM)

To become an expert in digital marketing, you should follow these modules. You can become an expert one of the skills mentioned above, only when you apply the concept successfully. Not only gain knowledge, but you need to constantly learn and apply.

Let’s take the digital marketing modules further in details:

Search Engine Optimization:

Search engine optimization, commonly known as SEO, is the most demanding and most difficult skill to learn and become an expert. Without knowing about SEO, you can never become a digital marketer. It has two types “SEO Off” page and “SEO On” page.  In SEO On page, you have to optimize your website with using the best keyword. In SEO Off page, you should create backlinks on different types of submission at High DA and PR website.

If your website is SEO friendly then it can be quickly rank on the top pages on search engine. It will increase organic traffic on your website. It can lead your career in digital marketing and make your CV more impressive and strong to get job with higher package.

Search Engine Marketing:

The only difference between SEO and SEM is paid advertising. If you want to get quick result and traffic then go for SEM. You can use Google adwards; get paid backlinks, PPC advertising, Bing ads and etc.

If you have chosen to use this strategy, you will be learning to create ad campaigns, write advertisements, measure and optimize ads, you will master Search Engine Marketing. Before creating a campaign you will be focusing on research or target the best keyword for advertisements, it will not be very expensive.

Social Media Optimization:

Search Media optimization refers to optimize your social media account such as facebook, twitter, instagram, pinterest etc. you should aware your targeted audience about your products and services.

To take advantage of social media to drive interactions with your targeted audience, you need to set the right time to post on social media and design social media posts that get more likes and shares.

Social Media Marketing:

Social media marketing is a platform where we start our own campaign with paid advertisements. In this module, we can determine our budget, target audience and location. You can get better results after paying a small amount.

Email Marketing

As the name indicates, marketing through Email. Email marketing is a very common and everyone would be aware about it. You can see your inbox with full of advertisement of amazon, flipkart, Unacademy and so on. So, Email Marketing is the best platform to aware and educated about our product and services to our targeted audience.

In email marketing, you should create an impressive and attractive template that mesmerises the audience and stops to see the content. Collect your audience’ email IDs and mail them with tools like mailchimp, benchmark etc. with the use of these tools you can do multiple email at a time.

Content Marketing:

Content marketing is not just writing a blog or article and publishing it online. It is the process of delivering high quality and SEO friendly content to a target audience. People are eager to discover this type of communication where they find solutions regarding their questions. This type of marketing has two benefits, first it generates more traffic towards the website and the audience gets answers to their queries.

Online Reputation Management:

Online Reputation Management is a tool to manage your profile and status online. Whenever you search any product to purchase on Google or any search engine, first you check its specifications, prices and the most important its rating and reviews. If the reviews are highly recommended we will go for that product.

In this module, we receive feedback from our valued customers, offering our products and services with complete specification. You can use channels like phone calls, social media, Google and email to get feedback.

Digital marketing consists of many modules but these are the most important modules to learn and build your career in digital marketing. You can take any one instrument and become an expert.

All about Digital Marketing

Career in Digital Marketing

With the increasing use of the Internet, there is no better time to start a career in the field of digital marketing. In the coming times, along with the demand of jobs, the demand for internet has also increased, so digital marketing is the best option to start your career. Its demand has increased during the coronavirus period. So, Lets first know what digital marketing is:

What is Digital Marketing?

The Internet is a website that represents our own business organization to reach $ 39billion people worldwide. Digital marketing is something that makes it easy for your customers as well as your business to get more traffic and also make customers loyal. So, the proper definition of digital market is the means through which you can promote your product and services online. It is also known as advertising which is delivered through digital channels such as search engine websites, social media, E-mail and mobile applications. Digital marketing requires a few channels through which you can rank and popularize your business online, it is called SEO stands for search engine optimization, pay-per-click or PPC and many more. Therefore, after having mastered working with these channels you will be able to do a good digital marketing; this is a brief introduction to digital marketing.

Become a Successful Digital Marketer

To be a successful digital marketer, the first and foremost skill you must possess is that you must be good with digital marketing channels like SEO, which is a search engine optimization, email marketing, social media marketing and many other channels. So you should be very familiar with these channels and at the same time you should be good in data analytics.

  • Data analytics refers to techniques for analyzing data and increasing productivity to achieve business benefits, so it should also be a known a good skill. You should have some knowledge of Word Press, for example if you are writing a blog, then you need to know which platform you have to go to and how you should keep your points.
  • Word Press plays a major role if you want to write a blog of your own. So this will also help your organization if the company is dealing with content marketing or social media marketing next up you need to be good with Google Analytics.
  • Google Analytics is a tool that helps in analysing the insights of your website. It plays a major role in shaping the business for you and gives you a fair idea of ​​how many people are landing on your website. The traffic that is generated through a particular medium can be a blog, a video or some other factor, so it will analyse aspects of your website and it will keep an eye on the part where you will also see where you Losing traffic to your website, this particular tool plays a major role in shaping your career in the field of digital marketing.
  • Now the next one is basic design skills, so using design skills to design a website of your own requires you to process some design skills that will ultimately help your organization, so these are the top skills that will help you to become a successful digital marketer.

I think, you are clear with these skills that are required so these are not just the only skills that you should master. There are so many other skills in the market right now but these are the Evergreen skills that one should master to build a career in the field of digital marketing and so these are a few notable skills that you should possess to become a successful digital marketer.

Job role and the scope in the field of digital marketing

If you want to know about the Job Role and the scope in the field of Digital Marketing, it plays a significant role when you want to pursue a career in a specific subject. Digital marketing is an area where you can get an evergreen job role, what is the scope for a job in this field, is it easy to get a job or do you need some special skills to get a job. Let’s have a look first at the roles and responsibilities of a digital marketer:

  • The first responsibility as a digital marketer is to be able to create a marketing campaign on your own and it is for your organization. You should also be well versed with creating a marketing campaign of your own so that it can generate leads.
  • The next is to formulate a strategy to build a long-lasting digital connection with your customers that helps you to connect with the customer and you have an organization that deals with customer interaction.
  • Social media platforms is one such way through which you can reach your customers in just a second so planning and monitoring the way you can handle things on social media. It is very important you need to plan accordingly to get more leads from the social media platforms always be actively involved in SEO.
  • For SEO (search engine optimization), you must be actively involved in writing blogs and creating good and unique content with the use of best keywords. This is the most important part to get ranking in Google which helps both the customers as well as the business. Analysing your website’s insights is the main agenda for digital marketing using Google Analytics.

I have already mentioned that this is one of the skills that are required and also the responsibility of a digital marketer. It helps to maintain a good relationship with the customer, so this is what people are hired for and that is why you need to be more open to your customers and keep up with the latest technology trends. There is also the ability to be more creative and up-to-date so digital marketing is a growing platform. Technology changes also affect digital marketing platforms, so you need to stay updated with the latest trends in the market. Currently the digital marketing job field is highly results-driven and enhances your knowledge and creative skills.

There are many digital marketing job roles, but I have looked at some of them that will definitely help you.

  1. One of the first lists I have as a digital marketing executive. It is your responsibility to look at online marketing strategies for businesses. You need to be able to plan and execute marketing campaigns and supply content for the website. So this is the responsibility or role of digital marketing executive in a company.
  2. The second is as Digital Marketing Manager. The primary role of a digital marketing manager is to brand your product in the digital space. You are to implement and manage marketing campaigns that promote your own company’s products and services. Digital Marketing Manager is the key to the success of your organization.
  3. The third is as an SEO executive. The primary role of an SEO executive or expert is to rank a website page on the search engine result page and also that they are the major factors that influence the traffic in your website. The SEO field is thriving and the SEO executive job role is always in demand, so you can start applying your resume right now.
  4. Next is a social media marketing expert. Social media marketing specialists are responsible for combining marketing and social media management to expand the company’s social media presence interaction with a target audience, expanding opportunities to promote brands, add content and increase revenue. The ultimatum is to generate revenue for your organization and create better content for your people or customers, so it is the role of a social media marketing expert.
  5. The next job role is SEM. It is basically stands for Search Engine Marketing. A person who is dedicated to search engine marketing is called an expert. This person primarily helps to target the release and clicks of a given marketing budget, marketing bid, keyword research analysis, and the best advertising campaign.
  6. The next is content marketing manager. Content marketing manager is responsible for creating valuable content and has the desired skills to market it managing blogs, video marketing, campaigns, eBook publications, guest blogging, email communication and so many other tasks are taken care by the content marketing manager.

 These were few notable job roles under the digital marketing umbrella.

You do not need to get any degree and age limit to start your career in digital marketing and there will be scope in many years to come and people have become accustomed to using internet and also increasing the demand for internet in official works. Therefore, you may start your career in digital marketing.