Now, we are all connected through the digital world, everyone has a smart phone. During Covid-19, we have all become Habitual, whether official or personal. Where Employment is increasing all over the world, today it is the only area where vacancy is escalating. The demand for digital marketing is increasing, so it is very good opportunity to know more about it, to learn it so that you can make a career in it. The most important thing of digital marketing is that there is no age limit; there is no requirement of special qualification degree. You can start anywhere, at any time with a laptop or desktop, website and internet connection.
What is digital Marketing?
Digital marketing is a very big and interesting subject to learn. It has lots of tools and modules, but here we are going to discuss about top 5 digital marketing modules, without them you cannot be a good digital marketer.
Before we will see modules, first we should know about keyword.
What is Keyword?
A keyword is a word or sentence that most people often search on search engines. We should target the keywords that people search for most. It can be short tail keywords or long tail keywords. Before writing an article we should research on keywords that make our article SEO friendly. Now it’s a brief about keyword.
Some of the important Digital Marketing modules are:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Optimization (SMO)
- Social Media Marketing (SMM)
- Email Marketing
- Content Marketing
- Online Reputation Management (ORM)
To become an expert in digital marketing, you should follow these modules. You can become an expert one of the skills mentioned above, only when you apply the concept successfully. Not only gain knowledge, but you need to constantly learn and apply.
Let’s take the digital marketing modules further in details:
Search Engine Optimization:
Search engine optimization, commonly known as SEO, is the most demanding and most difficult skill to learn and become an expert. Without knowing about SEO, you can never become a digital marketer. It has two types “SEO Off” page and “SEO On” page. In SEO On page, you have to optimize your website with using the best keyword. In SEO Off page, you should create backlinks on different types of submission at High DA and PR website.
If your website is SEO friendly then it can be quickly rank on the top pages on search engine. It will increase organic traffic on your website. It can lead your career in digital marketing and make your CV more impressive and strong to get job with higher package.
Search Engine Marketing:
The only difference between SEO and SEM is paid advertising. If you want to get quick result and traffic then go for SEM. You can use Google adwards; get paid backlinks, PPC advertising, Bing ads and etc.
If you have chosen to use this strategy, you will be learning to create ad campaigns, write advertisements, measure and optimize ads, you will master Search Engine Marketing. Before creating a campaign you will be focusing on research or target the best keyword for advertisements, it will not be very expensive.
Social Media Optimization:
Search Media optimization refers to optimize your social media account such as facebook, twitter, instagram, pinterest etc. you should aware your targeted audience about your products and services.
To take advantage of social media to drive interactions with your targeted audience, you need to set the right time to post on social media and design social media posts that get more likes and shares.
Social Media Marketing:
Social media marketing is a platform where we start our own campaign with paid advertisements. In this module, we can determine our budget, target audience and location. You can get better results after paying a small amount.
As the name indicates, marketing through Email. Email marketing is a very common and everyone would be aware about it. You can see your inbox with full of advertisement of amazon, flipkart, Unacademy and so on. So, Email Marketing is the best platform to aware and educated about our product and services to our targeted audience.
In email marketing, you should create an impressive and attractive template that mesmerises the audience and stops to see the content. Collect your audience’ email IDs and mail them with tools like mailchimp, benchmark etc. with the use of these tools you can do multiple email at a time.
Content marketing is not just writing a blog or article and publishing it online. It is the process of delivering high quality and SEO friendly content to a target audience. People are eager to discover this type of communication where they find solutions regarding their questions. This type of marketing has two benefits, first it generates more traffic towards the website and the audience gets answers to their queries.
Online Reputation Management:
Online Reputation Management is a tool to manage your profile and status online. Whenever you search any product to purchase on Google or any search engine, first you check its specifications, prices and the most important its rating and reviews. If the reviews are highly recommended we will go for that product.
In this module, we receive feedback from our valued customers, offering our products and services with complete specification. You can use channels like phone calls, social media, Google and email to get feedback.
Digital marketing consists of many modules but these are the most important modules to learn and build your career in digital marketing. You can take any one instrument and become an expert.