In simple words, Promoting our products and services through the Internet or in any form of electronic media is called digital marketing. Marketing means describing the features of our services and products in a very good way so that people are eager to take from them. This is the best way of marketing. Now, there are two ways of marketing, online which is through internet and offline which is through traditional methods.
Previously everyone focused on traditional marketing to promote products and services such as newspaper advertising, television advertising, radio, pamphlets, banners and hoardings, there are many ways to promote a brand in marketing but such an expensive cost, time taking and ads reach to the limited audience for each platform. This still happens but now in a small proportion because nowadays people have become the Habitual of smartphones and they mostly like to follow and take the thing, which they can easily get through online. For example, if we want to buy something either offline and online, first we used to search about that product on the Internet such as its specifications, reviews, rating stars and etc. first, we want to get satisfy by online information than we go to purchase it.
Career in Digital Marketing
In the Covid-19 period, online or digital marketing has become very popular. As you know, everything has gone online during this period, whether it is to get a news, shopping or office work. Nobody wants to meet each other for fear of Corona. Everyone wants to follow precautions to be preventing from this pandemic. Thus, everyone is connected on the Internet for any reason and now most people have become familiar with it. Digital marketing has become popular and the future is very bright in this area. If you are searching for any field for earning after 12th or at any stage of age then you should go to digital marketing course to start your own work.
Modules of Digital Marketing
Digital marketing is a medium where you can calm your query, in which you can get information about whatever products and services you want to buy. It is not only a single word; it is actually a huge topic that makes it with components or modules of digital marketing such as:
Search Engine Optimization (SEO),
Search Engine Marketing (SEM),
Social Media Optimization (SMO),
Social Media Marketing,
Online Reputation Marketing (ORM),
Google My Business,
Affiliate Marketing and more.
Digital marketing has many benefits:
We can customize your audience according to gender, age or business etc. and also connected with the world whereas in traditional method, we have limited audience.
There is no initial cost to get started; all you need is a computer, Internet or website.
It has replaced the use of paper.
Can get quick feedback from customers about the product. If the client has encountered a problem, it can also be resolved quickly.
Most important, it saves our time. There is no need to go door-to-door to tell us about our products.
I hope you have understood about online marketing and also know how it is important and useful for our business for promotion.
National Education Policy and Why do we need education?
Education is a fundamental requirement for every person to develop their social, economic and political values. Quality education provides universal access and leadership on a global platform in terms of economic development, social justice and equality, scientific progress, national integration and cultural protection. Providing high quality education to the majority is the best way to develop and maximize the rich talents and resources of our country, which is inseparable from the good of society and the world. The Union Cabinet has approved the National Education Policy (NEP), 2020, aimed at bringing many changes in the Indian education system from school to college level. The Cabinet has also approved the renaming of the Ministry of Human Resource Development to the Ministry of Education.
National education policy and its structure?
It is necessary to have a systematic method to providing an education to a large population and this method comes from implementing policies. Best Policies are the best way to formulate whole structure of the education from primary to higher to professional knowledge. Now, government introduces the National educational policy in 2020 with the new and beneficial changes for betterment of our better future. With ecosystem and employment changes it is becoming important that children not only learn but also know how to learn. Cram is not called education, rather it should be understood and introduced in your life and it will also improve your lifestyle. Education should be constructive, character building, rational and at the same time prepare them for gainful, fulfilling employment. This policy states that the existing 10 + 2 structure in schooling will be modified with a new reorganization of 5 + 3 + 3 + 4, covering ages 3–18 as shown in the representative figure is:
Main Highlights in NEP, 2020 at school level and higher level
Let’s have a look at the school level
Universal provision of quality of childhood development, care and education should thus be obtained as soon as possible by 2030 to ensure that all students entering grade 1 are ready for school.
Bringing 2 crore school children back to the mainstream through an open schooling system.
The current 10 + 2 system is to be replaced by a new 5 + 3 + 3 + 4 curriculum structure.
In Which 5 years devoted to foundation stage consists 3 years for pre-school or Anganwadi an 2 years for Ist and 2nd class. The purpose behind the 5-year foundation period is to strengthen the children’s base and creativity.
The Preparatory Stage (Class 3-5, covering ages 8-11), The preparatory phase will include the creation, discovery and activity of three years of learning in the foundation phase and will begin with some formal yet interactive classroom learning aspects, along with some light text books, laying a solid groundwork across all subjects including reading, writing, speaking, physical education, art, language, science and mathematics.
The middle phase will include three years of education that will encourage experimental learning within each subject, and will emphasize the exploration of relationships between different disciplines and the introduction of more specialized disciplines, and will also include an Preparatory stage.
The secondary phase will include four years of multidisciplinary studies that are subject-oriented, but with greater depth, more critical thinking, more focus on life aspirations and more flexibility of subjects and student choice.
This will bring the unplanned age group of 3-6 years under the school curriculum, which has been globally recognized as a critical stage for the development of a child’s mental faculties.
All students are allowed to take the exam twice to make the board exams of class 10 and 12 easy.
School administration is set to change, with a new accreditation framework and an independent authority to regulate both public and private schools.
By class 5 , teaching should be at least in the mother tongue or regional language. No languages will be imposed on any student.
At the school level
Gross enrolment ratio in higher education will be increased to 50% by 2035. In addition, 3.5 crore seats will be added to higher education. The current Gross Enrolment Ratio (GER) in higher education is 26.3%.
The overall undergraduate education with a flexible curriculum can be 3 or 4 years with multiple exit options and appropriate certification within this period.
M.Phil courses will be discontinued and all courses at undergraduate, postgraduate and PhD level will now be interdisciplinary.
The National Research Foundation will be created as an apex body to promote a strong research culture and build research capacity for higher education.
To establish Multidisciplinary Education and Research University (MERU), IIT, IIM, as the best multi-disciplinary education model of global standards in the country.
The Higher Education Commission of India (HECI) will be set up as a single umbrella body for the entire higher education except medical and legal education. Public and private higher education institutions will be governed by the same set of criteria for regulation, accreditation and educational standards. In addition, HECI will have four independent verticals namely National Higher Education Regulatory Council (NHERC) for regulation, General Education Council (GEC) for standard setting, Higher Education Grants Council (HEGC) for funding, National Accreditation Council (NAC) for accreditation.
The affiliation of colleges is to be phased out over 15 years and a phase-wise mechanism is to be established to provide graded autonomy to colleges.
The National Educational Technology Forum (NETF), an autonomous body, will be provided with a platform for the free exchange of ideas for the use of technology and higher education for assessment, planning and administration of learning.
The National Evaluation Centre, PARAKH which can assist with evaluation processes as well as data analysis. Students from government and private schools will be included in the assessment.
Until the establishment of the proposed new National Assessment Centre, PARAKH, NCERT may continue to carry out NAS.
It aims to bring public investment in the education sector to 6% of GDP at the earliest.
Other Key areas of focus
Adult Education and Life Long Learning
Promotion of Indian Languages, Arts and Culture
Technology Use and Integration
Providing online and digital education to ensure equal use of technology.
Aim of the National Educational Policy 2020
The aim of NEP 2020 is to make “India a global knowledge superpower“. This National Education Policy 2020 is the first education policy of the 21st century and it aims to address many of the growing developmental imperatives of our country. The purpose of education in ancient India was not just the preparation for life in this world, or the acquisition of knowledge in the form of life beyond schooling, but for the complete attainment and liberation of oneself. Currently, children in the age group of 3-6 are not included in the 10 + 2 structure because class 1 starts at age 6. The new 5 + 3 + 3 + 4 structure also includes a strong base of early childhood care and education (ECCE from the age of 3), which aims to promote better overall education, development and well-being.
A National Education Policy aims to facilitate an inclusive, participatory and holistic approach which takes into consideration field experiences, empirical research, stakeholder feedback as well as lessons learned from best practices. This is a progressive change towards a more scientific approach towards education. The set structure will help to fulfill the child’s potential stages of cognitive development as well as social and physical awareness. If implemented in its true terms, the new structure could bring India on par with the world’s leading countries.